Personalisation Benefits
Content Personalisation
It is well understood that your campaigns will benefit from better targeting and specific messages that match the needs of your prospects. AI eMarketing 2 not only allows you to create multiple filters to easily segment your recipients, include personal fields in the content and subject of your emails but it will also allow you to include or exclude content within your campaign based on attributes of the recipient.
You could use this feature to send out a single campaign that automatically offers either an upgrade path or a new purchase path based on whether, respectively, your recipient is already a customer or not.
Expert Landing Pages and Forms
The level of personalisation doesn’t just extend to your campaign but can also apply to personalised landing pages and forms online. The Expert version of AI eMarketing v2 can be delivered with a full blown CMS allowing you to build landing pages, microsites and dynamic forms for your recipients. These can also be integrated with your web site(s) (even if we don’t provide your web site for you) and you can seamless capture and verify your visitor data and offer direct subscription services.
Combine these capabilities with our Expert Integrated CRM option for a seamless experience for your customers and a fully measurable solution for your marketing team.
Profiles, Subscriptions and Referrals
Let your users tell you what they’re really interested in and use these profiles to improve your targeting. Let your customers keep their own records up to date (we all know this is a nightmare otherwise) and let them decide what they want to subscribe to or not. AI allows you to define multiple subscriptions based on any criteria and the subscription options will automatically appear and be back-filled on your user’s Profile forms. Profile updates and subscription options are built-in to all AI newsletter and bulletin templates.
AI also offers standard links to referral forms allowing your recipients to pass-on your campaigns to up to six friends or colleagues at a time. Every referral can be tracked and recipients of referrals can easily elevate themselves to subscribers.
Read More - Bulletin Design and Management
